1. It has a high load time
Is your website loading up too slow?
If your site is slow, people are more likely to abandon it before they even see how valuable your business could be to them. Customer satisfaction will decrease quickly and will hurt your reputation and your SEO as well.
2. Jealous of your competitors
Are you feeling jealous while scrolling through your competitor’s website?
If you don’t like promoting your website or sending it to potential clients/customers, this is the biggest red flag. You should feel proud of your online presence & want to show it off to everyone!
3. No growth in your business
Has your growth in the business stopped?
You cant achieve the same results in your business as you had in the first few years. It is recommended to tweak a few things every few years to stay updated.
4. Depending on social media
Are you completely dependent on social media for the growth of your business?
You don’t own your social media accounts, and it can be all taken away in seconds. These platforms could penalize or ban your company without any reason, or you could be hacked. You need something that you own – a website or an email list.
5. The branding message has changed.
Has your brand message changed?
If your brand messaging has changed as your company has evolved, this is another indication that your site may need a makeover. Since a website can be the main motivator that drives visitors to do business with your company, you want to make sure that it caters to your target audience and makes a good first impression.
6. Targeting the wrong audience
Is your website attracting the wrong audience?
Your website should be getting your ideal clients to book with you. It is an automated lead generation machine for your business. The website needs to get in front of the correct audience.
7. Outdated web design
Haven’t you updated your website in 3+ years?
What may have worked for your business 3 years ago may not work so well today! With so many companies in the same industry competing against each other, you need a strong online presence that will get the visitor’s attention.
8. Organic traffic is completely dead.
Are you struggling to get organic traffic from search engines?
You don’t magically start appearing in search results just by having a website. A lot of work goes into making sure you start showing up on result pages. Google and other search engines will only want to rank sites that will satisfy people’s inquiries.
9. High bounce rate
Do you have a high bounce rate?
A bounce rate is the number of times a visitor leaves your website immediately after landing on it. You want this number to be as low as possible! Typically bounce rates between 20-40% are amazing, and over 60% means you should maybe update some things on your website.
10. It is not optimized for mobile.
Is your website having trouble when loaded on mobile devices?
46% of people use mobile devices as their primary research tool, while 67% of customers are more apt to purchase when a site is mobile-friendly.
If your website isn’t optimized for mobile, you’re missing out on potential customers.
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If your current website is guilty of even just one of the signs listed above, it’s time to redesign it.
